
Economy Gains Steam
Written by: Various Artists
For the first time in its’ 14 year history, Canada’s premiere electronic music festival, Shambahala, has sold out of online tickets in May. All this when when locals have just said goodbye to the snow. “This represents an enormous opportunity for our community,” says Corrine Zawaduk, Production Manager of Shambhala Music Festival. “Our economic calculator estimates the local spin off benefits of over 11 million for our community.” That’s equals more job opportunities, increased business revenue and a stronger sense of community. It also places the Kootenays on the world stage.
Shambhala began in Salmo as a riverside party of 500 people back in 1998. Coupled with the rise of the Internet and the immense popularity of electronic music, Shambhala positioned itself for a ground swell of popularity. “We see more than half of our guests now coming from out of province,” Corrine continues. “An entire generation of hip and tech savvy youth are flocking to one of the best electronic parties on the planet. Our talent lineup is exceptional and pulls in some of the biggest names in the business.” At its’ peak show time, Shambhala Music Festival will create the largest city in the West Kootenays with a population of over 15,000. That includes guests, talent, volunteers and staff.
Add to this the big win of “Best Large Event” by Breakspoll in London England earlier this year, and we have a local super success story. Mix in the fact that Shambhala ranks number 35 of the top 100 most visible music festivals on Google and the engine is full steam ahead. This is a tremendous moment that promises to deliver economic and social benefits to our Kootenay landscape for years to come. For more info on the festival visit shambhalamusicfestival.com