Category: Media Release

Lessons from running ChatGPT ads, and a simple recipe for team connection,

LONGHOUSE BRANDING & MARKETING / JULY 9TH FEATURED ARTICLE / DIGITAL ADVERTISING We Tested ChatGPT Ads. Here’s What We Learned.Longhouse has been running ChatGPT ads for the past several weeks. Three things that stood out to us: The ads look like ads. Unlike Google or Meta, where paid placements blend into the platform, ChatGPT ads are marked as “sponsored” and sit outside the natural response. Context does the targeting work.  There are no keywords or behavioural audiences. What you tell the platform about when and where your ad should appear determines how relevant it ends up being. It’s still the wild west. CPCs can range from $5 to $100. People using ChatGPT are comparing their options but might not be ready to act, which changes what good results look like and how campaigns need to be built. Read the Full Article  ➔ PARTNER SPOTLIGHT | CASE STUDYDynamic Tile & Stone | Getting Found Online in VancouverDynamic Tile & Stone is a North Vancouver tile installation company with a skilled crew and a strong local reputation. Owner Simon Pond came to Longhouse ready to grow, but his website wasn’t representing the full range of services his team offered, making it harder for customers and search engines to find them for everything they do.Learn how Longhouse rebuilt the site around SEO, launched paid search campaigns, and helped Dynamic reach top-three organic visibility and over 120 new five-star Google reviews. View Case Study ➔ LEADERSHIP & CULTURE | BEHIND THE SCENESA Simple Recipe for Team ConnectionIt’s tough to connect with the people you work with when everyone is so focused on the work itself. Maybe your office has cubicles, maybe your team is remote, maybe people are spread across different job sites. One thing we’ve learned this year is that events give you a culture opportunity you don’t have to manufacture.We have a large table in our office where anyone is welcome to come sit, work, and collaborate. We usually have music on, but since the World Cup started, the table has been full. People showing up with their laptops, working hard, bringing up new ideas, collaborating more than usual. We didn’t have to create a program or provide an incentive (other than watching the game).People feel more connected when they’re part of something shared, even something as simple as a game on in the background. Culture grows in the room you make for it. Talk soon,Longhouse TeamCopyright (C) 2026 Longhouse Branding & Marketing. All rights reserved. through our network Our mailing address is: Longhouse Branding & Marketing 206-20226 Fraser Highway Langley, British Columbia V3A 4E6 Canada View this email in your browser Want to change how you receive these emails? You can update your preferences or unsubscribe

Selkirk College Film Camp Marks 20 Years of Youth Filmmaking

Nelson, BC — Selkirk College is celebrating 20 years of its Summer Film Camp, a unique, long-standing program that connects youth in the community through hands-on creative education.

Founded in 2007 by program graduates Amy Bohigian and Carla Sinclair, the camp has engaged hundreds of participants aged 8–18 in creating short films from start to finish, offering a professional-level experience in storytelling and production. Many alumni have gone on to pursue film studies and careers, with some returning as instructors. The program also employs students from Selkirk’s Digital Arts and Technology program each summer.

This is a great opportunity to support artistic outlets for youth in our community, at a time where many college and art programs are struggling. 

There are four one-week camps running in total, outlined below.

• Film Production Camp, Ages 14-18, July 6-10
• Big Screen Dreams, Ages 11-13, July 13-17
• Big Screen Dreams, Ages 8-10, July 20-24
• Big Screen Dreams, Ages 8-13, July 27-31

Register for Big Screen Dreams here.

Register for Film Production Camp here.

Image Library: linked here.

Media Contact:

Amy Bohigian

abohigian@selkirk.ca

Red Dress Day, marked annually on May 5th (Tuesday, May 5, 2026), is a national day of awareness and action to honour Missing and Murdered Indigenous Women, Girls, and Two-Spirit People (MMIWG2S+). Across Canada, people wear red, hang red dresses, and hold walks or vigils to remember victims and demand justice

Honour Moms and Rally for Research

Friend, Mother’s Day has always been a very special time for Breast Cancer Canada. Supporters from coast to coast come together to raise funds for research, education, and advocacy. Together we are helping create better outcomes for patients and families across the country. Whether you participate on your own, with a team, or by hosting your own event, you can help fuel progress this spring. Join our Walk-a-Thon to Mother’s Day, where every dollar raised supports critical breast cancer research across Canada. There’s still time to get involved: Make a donation in honour of a special mom or mother figure in your life.Gather your friends, family, or colleagues and host your own walk, hike, or community event in the weeks ahead.Join us in Mississauga for a morning of connection, celebration, and community. Together, we can create progress this spring.Mother’s Day is coming fast and if you’re still searching for a special gift, we have an idea for you. Give the gift of progress. Dedicate a donation in honour of your mother, grandmother, or another special mom in your life.DONATE IN HONOUR OF MOM Virtual Walk Participation Walk anywhere in Canada – between now and May 10th The national virtual walk format means you can still rally your families, friends, coworkers, and communities to create your own walk leading up to Mother’s Day. Whether it’s a family hike in your favourite park, a lunchtime walking group at work, or a personal commitment to move each day, every step fuels progress.REGISTER

For more information please visit, breastcancerprogress.ca.

Mother’s Day is Coming Soon! Dear Friend, The countdown to Mother’s Day is on. With less than a month to go, there is still time to register for Breast Cancer Canada’s Walk-a-thon to Mother’s Day.We invite you to join us from anywhere in Canada, now until Sunday, May 10th.Mother’s Day is a time to celebrate the incredible women in our lives: our mothers, grandmothers, daughters, sisters, colleagues, and friends. This year, join us in taking one step further. Breast Cancer Canada’s Walk-a-thon to Mother’s Day supports critical breast cancer research across the country. Whether you participate individually or as part of a team, you can help fuel progress this spring.Join us for the Walk-a-thon to Mother’s Day, where every dollar raised supports life-changing breast cancer research across Canada.Virtual Participation From anywhere in Canada – between now and May 10thOur national virtual format allows families, friends, coworkers, and communities to create their own walk leading up to Mother’s Day. Whether it’s a family hike in your favourite park, a lunchtime walking group at work, or a personal commitment to move each day, every step fuels progress. Get started today! Breast Cancer Canada is a national charity dedicated to saving lives through breast cancer research. With a focus on precision oncology (personalized care), it is the only national breast cancer organization in Canada that has a clear mandate to raise money for research and advocate and educate on the progress of new research evidence. The organization receives no government funding, meaning all research is funded through the generosity of donors. For more information visit, breastcancer.ca